Meet Women in Print Australia Member Sonya Beers, Account Director – Books at IVE Group
Sometimes the best industry conversations happen when you’re simply sharing a moment with someone who is just as passionate about print as you are.
At the FESPA Global Print Expo in May 2026, I had the opportunity to connect with Sonya Beers from IVE Group. With a shared passion for our industry and a strong interest in the people and ideas shaping its future, I was keen to hear Sonya’s perspective on all things print, leadership and Women in Print.
From her experiences in the industry to the lessons she’s learned along the way, Sonya shared her thoughts on leadership, the changing face of print and why creating opportunities for women to connect, grow and support one another is so important.
I am delighted to introduce you to Sonya and share a little of her story, enjoy!
Sonya, you work at IVE Group as an Account Director in Books – what does a typical day look like for you, and what does the position cover?
No two days are ever quite the same, which is one of the things I enjoy most about the role. As an Account Director at IVE Group, I work closely with publishers to manage the production of their titles from initial planning through to final delivery. My role involves coordinating with clients, internal production and logistics teams across multiple sites to ensure projects are delivered on time and to the highest quality standards. A large part of the job is building strong relationships and helping clients navigate the challenges and opportunities that come with print production.
How did you get into the print industry?
I actually fell into the industry by chance. What started as a recommendation to go for an interview, quickly became a career I was passionate about. I was drawn to the fast-paced nature of the work, the people, and the satisfaction of seeing a finished product in your hands.
You went to the FESPA Global Expo earlier this year as a representative of the FESPA Australia Leadership Program. What was your biggest takeaway from the event?
The biggest takeaway was seeing the scale of innovation happening across our industry globally. There was an incredible focus on technology, sustainability, and automation, but what stood out most was the willingness of people to share ideas and collaborate. It reinforced the importance of staying curious, embracing change, and continually looking for ways to improve both personally and professionally.
Why do you think it is important for more women to get involved in leadership roles and programs in the print industry?
Representation matters. Having more women in leadership positions helps create diverse perspectives, stronger decision-making, and more inclusive workplaces. Leadership programs also provide valuable opportunities for learning, networking, and building confidence. By seeing women succeed and take on leadership roles, others are encouraged to pursue opportunities they may not have previously considered.
You are a member of Women in Print. How important do you think it is for women to have opportunities to get together, network, and support each other?
I think it’s incredibly important. The print industry is built on relationships, and organisations like Women in Print provide a supportive environment where women can connect, share experiences, learn from one another, and celebrate achievements. Having a network of people who understand the industry can make a real difference, particularly when navigating career growth or new challenges.
If you could have one job in the print industry, what would it be and why?
Honestly, I’m fortunate to already be working in a role that I genuinely enjoy but if I had to choose another path, it would likely be something focused on industry leadership and development. I enjoy bringing people together, sharing knowledge and helping create opportunities for others to grow.
What advice would adult Sonya have for 10 year old Sonya about life and your career?
Don’t be afraid to back yourself. Opportunities often come when you least expect them, and it’s okay not to have everything figured out. Stay curious, work hard and don’t let self-doubt hold you back. Some of the best experiences and achievements in life come from stepping outside your comfort zone and saying yes to opportunities.
